DESIGN THAT SOLVES PROBLEMS Pt. 2

Moleskine Emerging Technologies 

Moleskine SmartBook

Moleskine Smartbook App

The Moleskine Smart Notebook, Creative Cloud connected lets you instantly turn hand-drawn sketches into fully workable digital files.

Draw on any page in this notebook, download the Creative Cloud connected Moleskine app from the Apple Store and use it to capture your drawing. The app uses the special page markings to help process and optimize the image as a JPG file before converting it to an SVG file. With an Adobe Creative Cloud membership, easily sync your artwork to the Creative Cloud and open them for refinement in Adobe Illustrator CC or Adobe Photoshop CC.

Materials and Action

MATERIALS

FIRE

ICE

WATER

METAL

WOOD

GLUE

PAINT

TECHONLOGY

POTTERY

CIGARETTE

COLLAGE

TOOTHPICK

LEGO

VINYIL

BOOK

SPOON

CANDLE

GLASS

LACE

MONEY

FOOD

SCRAP

WRAPPER

BOX

KEYS

ACTION

JUMP

RUN

SIT

SHOUT

KICK

SLEEP

CHEER

SMASH

CARRY

CARVE

TOW

JOG

TUMBLE

MURDER

DISARM

THROW

TREMBLE

SQUEAK

PUNCTURE

WAVE

PLAY

DECAY

SUPRISE

HOVER

BREATHE

How to be a better logo Designer

While researching good and bad logos I came across 10 tips to greater logo design. While all of them are great tips a few really stood out to me.
Tip Number Four:
Make sure the logo works just as good in black and white.
Tip number five:
It’s not a must to illustrate the company’s products or services on your client’s logo, especially when their customers can tell from the name itself what your client’s company is all about. XYZ Stationery doesn’t really need a scissor, ruler or pen etc. on their logo for customers to know what their trade is. Tip number six:

Your logo should demonstrate more of your client’s ethos than their industry, this ensures a more custom-made and personalized logo. If the logo works well for company A and still works on company B (after just swapping the company names), then you’ve developed industry based logo rather than a brand personalized logo – which is as bad as using clipart.

Tip Number Seven:

The logo must be scalable without losing detail, it must still be recognizable when scaled down and applied to smaller mediums, i.e business cards.

Tip Number Eight:

Keep it as simple as possible, the aim is to create an icon not an artwork.

Tip Number Ten:

Don’t be a trend follower, as trends are short-lived and a good logo should be timeless.